Driven by both consumption upgrading and technological innovation, the laser beauty equipment market is undergoing profound changes in 2025. According to forecasts from market research institutions, the scale of China's laser beauty equipment market is expected to grow at a compound annual growth rate of approximately 18.5% over the next five years, and by 2030, the scale may exceed 50 billion yuan.
From the perspective of segmented fields, traditional popular projects such as skin rejuvenation, freckle and wrinkle removal still dominate the market. However, emerging application fields such as vascular lesion treatment and acne scar repair are showing strong growth momentum, with an annual growth rate of more than 25%. This is due to the continuous advancement of laser technology, which has made the treatment effect more significant and further improved safety.
In terms of technological development, the market share of precision equipment such as picosecond lasers and fractional lasers is increasing year by year, and it is expected to exceed 60% by 2028. These advanced devices can act on skin target tissues more accurately, significantly improving the treatment effect while reducing damage to surrounding normal tissues. In contrast, traditional photon skin rejuvenation equipment is gradually sinking to third- and fourth-tier cities to meet the needs of different consumption levels.
In terms of regional distribution, the Yangtze River Delta, Pearl River Delta and Beijing-Tianjin-Hebei regions are still the main consumer markets for laser beauty equipment, contributing 65% of the total share. However, it is worth noting that the market growth rate in the central and western regions has exceeded that in the eastern coastal regions for three consecutive years, with huge market penetration potential. With the economic development of the central and western regions and the improvement of residents' awareness of beauty, this market is expected to become a new growth pole of the industry.
The structure of consumer groups is also quietly changing. Although women aged 25-45 are still the core customer group for laser beauty, the proportion of male consumers is steadily rising, from 8% in 2020 to 15% in 2025, and is expected to reach 22% by 2030. Men's emphasis on self-image management has injected new vitality into the laser beauty equipment market.
In the upper reaches of the industrial chain, domestic equipment manufacturers have increased their market share from 35% in 2020 to 48% in 2025 through technology introduction and independent innovation. They have been widely recognized in small and medium-sized medical institutions by virtue of their cost-performance advantages. However, in the high-end market, international brands still occupy a dominant position. Domestic manufacturers need to continue to make efforts in core technology research and development to achieve technological catch-up.
In terms of the policy environment, the State Drug Administration has stricter supervision over Class III medical devices, which is both a challenge and an opportunity for the laser beauty equipment industry. Stricter supervision will accelerate the reshuffle of the industry. It is expected that by 2027, 30% of small production enterprises will be eliminated or merged, and the industry concentration will be further improved, creating more development space for enterprises with standardized operations and strong technical strength.
In the future, the integration of artificial intelligence and laser technology will become an important trend in the industry's development. The combination of intelligent skin detection systems and adaptive energy adjustment technology can provide consumers with personalized beauty solutions, further improving treatment effects and user experience. However, although the market size of household laser equipment has reached 2.8 billion yuan, it is restricted by technical thresholds and safety issues, and it is difficult to shake the dominant position of professional institutions in the short term, so market education still has a long way to go.
